The more in-depth and complete your video descriptions, the better your chances of ranking for your target keywords. This powerful tool will provide an overall score assessing the performance of your Channel and Videos, as well as recommending simple improvements. YouTube Tags are keywords or phrases that sit behind your video – think of them as meta tags since they are invisible to your viewers. These video tags help YouTube understand what your video is about, and the types of search queries and audiences they should appear for. To test the best SEO tools, we considered many points, from their user interface and dashboard to the data presentation and pricing.
These tools often don’t have a “free” plan for their software that you upgrade, so you have to invest in a plan outright (some platforms may offer a free trial to test out the product). Screaming Frog’s beauty is simulating how search engine bots crawl your site. It can show issues with broken links, duplicate content, metadata, redirects, and internal linking.
Bring more traffic to your website with these free SEO tools
The Panguin Tool, provided by Barracuda Digital, lines up your search traffic with known changes to the Google search algorithm. Leave it to Keyword Hero, which uses advanced math and machine learning to fill in the blanks. From analyzing your website data to performing research, effective SEO relies on a series of tools to assist humans in decision-making. Rob is a Senior Copywriter for LocaliQ and WordStream where he uses his content marketing experience to write about all manner of advertising, sales, and adtech topics. When not turning phrases, Rob loves SEO Anomaly to travel, cook, and spend time outdoors (especially hiking and mountain biking) with his wife and dog.
Check out their rich results page to learn more about the schema types you can implement on your website. SaleHoo shines with its intuitive interface, stellar support, and seamless Shopify integration. Users laud its effective product filtering, speeding up the search for lucrative opportunities. Clients commend Criteo’s AI-driven approach, ensuring superior campaign performance and dynamic ad personalization. Explore our tools – on us – to discover the functionality you need most.
Seed Keywords
You can view them as a visual wheel or data boxes that categorize the types of questions, along with color-coded search volume and CPC info. Forbes Advisor’s pick for best local SEO tool is BrightLocal. The platform integrates with Google Analytics, Facebook, Google Business Profile Insights and Twitter. Semrush offers a number of add-ons, though they come with rather steep price tags, so they’re not right for all users. For $200 per month per user, you can access Semrush .Trends, which helps you analyze competitor website traffic and unveil their marketing tactics and strategies. This AI tool examines your content by buyer journey stages and detects the copy that works the best; ImpactHero is available for $200 per month.
- In 2025, there are over 300 free and paid SEO tools on the market.
- Your team will also find detailed reports on technical issues affecting search performance.
- Creates and deploys schema to your site, eliminating the technical SEO headache of structured data implementation.
The free version allows you to crawl up to 500 pages, making it a solid choice for small sites. For those looking for more specialized keyword research capabilities, KWFinder is an excellent option. This tool offers a user-friendly interface for finding long-tail keywords with lower competition. While it’s a paid tool, it often has promotional pricing, making it accessible for beginners looking to deepen their keyword strategy. Using KWFinder has helped me uncover valuable keywords that I might have missed with other tools. As a digital marketing expert, I’ve carried the expansive world of SEO tools and want to share my insights with you.
The service also doesn’t integrate with other digital marketing tools, which could be problematic for users who need such integrations. Ahrefs boasts the largest backlink index of top SEO tools, with over 295 billion indexed pages and more than 16 trillion backlinks. Semrush also offers Traffic Analytics, which helps identify your competitors’ main sources of web traffic, such as the top referring sites.
Simply enter a starting keyword to receive a list of related keywords you can target. You can also export your results for easy access and review later. SEO tools help users track, evaluate, and optimize their SEO performance.
GoSEO Product Optimizer
In addition to all of these, it is also very important to measure your return on investment. Semrush is one of the most popular SEO tools globally, offering a wide range of SEO and content marketing features. You can conduct keyword research, monitor backlinks, analyze competitors, optimize content, and much more, all through this platform. If you’re serious about backlinks (and you should be), Majestic is the tool you need. It digs deeper into link data than anything else on the market, uncovering insights that broader platforms miss. For agencies whose clients require serious link-building or technical SEO work, it’s worth every penny.