In the image below, “best advertising sentences” is a query that we’re getting impressions for. If I find that it’s a keyword, I might want to write a blog post on it or use it as a heading in an existing post. More and more, Google is focusing on providing answers rather than just a list of pages. Hence the term “zero-click search,” where a user can get the information they seek right in the results page without having to click into any one result. You might be a new site or SEO beginner looking to rank higher than page six for your blog post, or you might be looking to move from the sixth spot on SEO Anomaly page one to the number one spot.
Understand Your Current Google Rankings
- After identifying some low-hanging fruit, update the content, adding new images or videos, or changing the title and meta description.
- This should give you a list of relevant YouTube videos that currently get organic search traffic.
- As we are thinking about ways to make our content easier to read for both users and search engines, header tags are key.
- Information from your profile will appear in many areas of Google Search, including in Google Maps and in the new AI feature.
There are also links within the AI answer that show where information was sourced for individual sentences. We’ve spent a lot of time over the last few months studying AI overviews to see how they impact search and what they mean for SEO in 2025 (and beyond). But, they also offer a new opportunity for SEOs willing to spend the time optimising to rank in the AI Overviews. Shorter Answer – AI Overviews are trained on your website content, and they’re now stealing your clicks too. I recommend signing up for our free Ahrefs Webmaster Tools and running a crawl of your website. Catching and fixing glitches early can save you from mysteriously missing out on search traffic.
How do you actually rank a webpage using SEO?
On-page SEO is largely about using keywords (search terms you want to rank for) strategically. For example, Google sometimes displays an AI Overview at the top of search results. Focusing on keywords with a 0% to 29% (very easy to easy) PKD % can be an effective way to rank higher on Google Search.
Bonus Step #2: Use Internal Linking
However, there are certainly more advanced link building tactics to be successful in today’s extremely competitive landscape. The other half is generating highly authoritative and valuable inbound links from third-party websites. Determine the page that you want to rank for each keyword target, and then figure out a way for your title to stand out from all the others. Make sure that your site has a solid website structure, fix any broken links, and resolve any duplicate content issues. Set a solid foundation for yours by resolving any technical issues that may diminish your organic keyword visibility. Cross-referencing your organic keyword research with paid advertising data can also help uncover new opportunities and fill gaps.
Google Forms is a versatile tool that gives you various question types. Here, for the ranking question type in Google Forms, select the “Multiple-choice grid” option. This allows you to create a ranking question that gives respondents the ability to compare and prioritize items. All of these factors (and more) signal to Google how worthy and deserving your website is of ranking in the search results. Writing extensively also increases your chances of featuring more related words which can be a good ranking signal.
Whether you’re brand new to SEO, or want to learn advanced strategies, this is your hub for SEO knowledge. This emphasizes to Google that your page is focused on that keyword and topic. This comprehensive resource will show you how to rank higher in Google search. They’ve either been incorporated into successor systems or made part of our core ranking systems. We have systems that work to identify and surface local sources of news whenever relevant, such as through our “Top stories” and “Local news” features.